Passenger vehicles
Road to freedom
New forever
We are India’s leading home-grown player, the third largest car manufacturer in India’s growing passenger vehicle sector. Our cars and SUVs are admired for design, safety, connectivity and driving experience.
Discover interactive demoDifferent by design
Sustainability is the north star that guides designers to visualise the future. This demo shows how Interactivity Studio can make the image itself explorable.
Ultimately bold
Tata Motors’ SUV range blends luxury with adventure. Customers can hover each model and discover details without leaving the page.
Future-ready today
Concept vehicles can become immersive launch experiences — every visible design element can explain itself.
Closer to customer
Explore
Customers learn directly from visuals instead of reading long static sections.
Discover
Each car, part or feature can open rich content, video, pricing and links.
Engage
Turn model pages, launches and campaign banners into measurable journeys.